Art and Copy Response

 

1.  In your own words, describe the style of Hal Riney's ads how his childhood experiences may have shaped his style.

He was doing it to make people understand and connect to the business with his ads. The song he used had nothing to do with the bank, but it still worked because it connected with the people and made them feel some type of way. He was a quiet kid. He waited to speak up and used some of those as a what if, His father left and he grew up without some emotion and he used advertising as a avenue to express some of the things that he experienced. A lot of his work is the average family of what everyone wished that they had, people who were seeking those things in the products he was advertising and it made them feel like if they had it, they could have that sort of life.

a.      Hal uses the term “Pokey”. What does that slang term mean?

Pocky was prison, and that is where his dad was. He grew up without him and that made him who he was.

2.  Explain how the phrase “Let’s do it.” inspired a famous company slogan

Nike wanted to promote the fitness of America, the line “Let’s do it” originated from a convicted murder and those were his last words. It changed to Just Do It, makes it seem like everyone can do whatever they are seeking to do. People were applying it to their everyday lives and going out of their comfort zone.

A.      Does this change your view of this famous slogan? Why or why not?

No I do not think that the origin of this famous slogan, it changed the world that we live in today and has brought a new prospective in the world. It was more than just Nike and more than just sports.

3.  What was the initial concern with the “Got milk?” campaign?

There was no brands of milk to buy, there was red carton or blue carton. It made little to no sense since it was so short but people needed milk so someone asking if they Got Milk?  Because people did need milk but they had no clue on how to market it besides the fact that its good for you and gives you strong bones. They were marketing to the wrong group of people by having someone run a 100 meters and chug milk after, because nobody in their right mind would do that. So got milk was targeting the right people and increased sales and made other people use the term “ Got ____?”

a.      Research “Got milk?” images online. Which one do you identify with most and why? Post image on your blog.

Explain how the typography, color, and image choices are effective (or ineffective).

This one shows that milk can make you as strong as superman, it is simple and shows the health benefits in smaller text than the slogan, “ got milk?” It makes references to superman and will make the younger generation drink milk because superman is someone that kids look up to.

 

4.  Describe the Tommy Hilfiger billboard.

Put a picture of Ralph Lauren, Calvin Klein, and Halston, and say that you are next.

He made it like a word scramble that people can fill out to find those peoples names out.

a.      What were Tommy Hilfiger’s concerns about it.

You cannot compare the average mans company to some of the “gods” of their time who made the best clothes out there.

He thought that it was so crazy because he thought that it was going to be the end of his career and that people were not going to wear his clothes.

He had to work overtime to prove that his clothes were the top of the line with that sort of message that he proclaimed in his advertisement and it ended up working and now Tommy Hilfiger is on the Mount Rushmore’s of clothing brands that were in the initial ad they made.  

 

5.  Describe how this film showcases the value of creativity in business, marketing, and innovation.

I heart New York was something that was influenced by music, and the branding took off, people from New York love their state and something so simple made a huge impact on the state. The value of creativity makes you think outside of the box and appeal to the need of people, because you can manipulate any feeling you want people to have by appealing to their senses. It’s not about the truth about the product, its about the people that are wanting to be apart of that community and the badge (the product) symbolizes that. Marketing is art and having innovative ways of displaying a product will allow people to connect to it as a whole.