Adobe Capture
Art and Copy Response
1. In your own words, describe the style of Hal Riney's ads how his childhood experiences may have shaped his style. He was doing it to make people understand and connect to the business with his ads. The song he used had nothing to do with the bank, but it still worked because it connected with the people and made them feel some type of way. He was a quiet kid. He waited to speak up and used some of those as a what if, His father left and he grew up without some emotion and he used advertising as a avenue to express some of the things that he experienced. A lot of his work is the average family of what everyone wished that they had, people who were seeking those things in the products he was advertising and it made them feel like if they had it, they could have that sort of life. a. Hal uses the term “Pokey”. What does that slang term mean? Pocky was prison, and that is where his dad was. He grew up without him and that made him w...
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